{"id":70,"date":"2026-10-13T09:42:49","date_gmt":"2026-10-13T09:42:49","guid":{"rendered":"https:\/\/jpd-koifood.com\/?page_id=70"},"modified":"2026-10-16T08:28:15","modified_gmt":"2026-10-16T08:28:15","slug":"die-marke-jpd","status":"publish","type":"page","link":"https:\/\/jpd-koifood.com\/en\/die-marke-jpd\/","title":{"rendered":"The JPD brand"},"content":{"rendered":"<div class=\"wp-block-group jpd-design-preset--editorial_two_column has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\"><h1 class=\"wp-block-heading\">The brand JPD \u2013 Japanese tradition since 1819<\/h1><p class=\"wp-block-paragraph\">The roots of JPD date back to 1819: In Japan, the Yoshida family began breeding ornamental fish. Over the generations, this experience developed into a combination of koi culture, food development, and technical knowledge.<\/p><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-794e3cfa wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h2 class=\"wp-block-heading\">From ornamental fish farming to feed development<\/h2><p class=\"wp-block-paragraph\">1819 \u2013 The Yoshida family begins breeding ornamental fish in Japan.\nAfter 1945 \u2013 based on experience in fish farming, further focuses have developed, including the development of feed.\n1960s \u2013 The floating feed \u201eSwimmy\u201c becomes part of the JPD history.\n2001 \u2013 Yamato Nishiki comes to market.\n2014 \u2013 Shori and Fujizakura appear in the documented product chronicle.\n2018 \u2013 Shogun adds to the range.<\/p><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><h2 class=\"wp-block-heading\">Japanese knowledge for co-feeding<\/h2><p class=\"wp-block-paragraph\">JPD combines the tradition of ornamental fish farming with specialized feed types for different needs: Fujiyama as the main feed, Yamato with a focus on color, Shori for growth phases, Shogun for changing conditions, and Fujizakura for special feeding situations.\nThe selection of the appropriate food type depends, among other things, on water temperature, feeding behavior, the size of the koi, and pond conditions. Product information and the JPD food advisor can help with orientation.\nThe family history and the development of \u201eSwimmy\u201c are documented in the commemorative documents of JPD.<\/p><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Die Marke JPD \u2013 japanische Tradition seit 1819 Die Wurzeln von JPD reichen bis 1819 zur\u00fcck: In Japan begann die Familie Yoshida mit der Zucht von Zierfischen. \u00dcber Generationen entwickelte sich aus dieser Erfahrung eine Verbindung aus Koi-Kultur, Futterentwicklung und fachlichem Wissen. Von der Zierfischzucht zur Futterentwicklung 1819 \u2013 Die Yoshida-Familie beginnt in Japan mit [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-70","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jpd-koifood.com\/en\/wp-json\/wp\/v2\/pages\/70","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jpd-koifood.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jpd-koifood.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jpd-koifood.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jpd-koifood.com\/en\/wp-json\/wp\/v2\/comments?post=70"}],"version-history":[{"count":2,"href":"https:\/\/jpd-koifood.com\/en\/wp-json\/wp\/v2\/pages\/70\/revisions"}],"predecessor-version":[{"id":237,"href":"https:\/\/jpd-koifood.com\/en\/wp-json\/wp\/v2\/pages\/70\/revisions\/237"}],"wp:attachment":[{"href":"https:\/\/jpd-koifood.com\/en\/wp-json\/wp\/v2\/media?parent=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}